NEW LOOK. STILL YOUR TEAM. MELBOURNE
Just over eight months ago the team at Boomers HQ embarked on a project to refresh the Boomers brand.
Over that period there were numerous workshops, research activities and feedback sessions. We engaged, consulted with and included input from a wide range of stakeholders including Fans, Members, Board, Volunteers, Players, Coaches, Front Office, Past Players, Sponsors and Partners.
In providing the brief to our designer, the process produced the following elements of what the brand refresh should include:
- Displays attributes – Fresh, modern, progressive
- Reflects Melbourne – visually and verbally
- Shows authenticity – grit, determination, powerful, relentlessness
- Recognises heritage and history
- Represents our values of Winning, Respect, Integrity, Equality, Fun and Innovation.
Today is the culmination of this extensive piece of work, and we’re incredibly pleased and proud to share the refreshed Boomers brand with you.
It includes a new logo, new colours, new font, new image guidelines and new key messages.
It’s a representation of who we are.
Our cool new range of merchandise is also available from today, so check it out and get in early to place your order!
So, here you go. We hope you love it as much as we do.
PRIMARY LOGO
SECONDARY LOGO
BRAND MOTIF
HERITAGE STAMP
HERO IMAGE
KEY MESSAGES
